CONVINCED BY THE PASSAT FROM CHATTANOOGA – Jim Ellis (right), Volkswagen dealer in Atlanta: “Customers have to be able to be proud of their car.”
Jim Ellis jr. from the largest Volkswagen dealer in Atlanta, already in its second generation, is likewise thrilled at the spirit of optimism in the region. After many years in the car business, he knows what the market wants. “The average price of a car in the USA is 23,000 dollars”, he explains, “and the new Passat is right in the middle of this segment. But the main question that American customers ask themselves is: What am I getting for my money?”
“Customers have to be able to be proud of their car”, says the automotive expert, “and Volkswagen represents first-class quality, efficient technologies and compelling design.” He sees the typical Passat clientele as “young, higher-income couples with children who need space, but who also want an efficient car for their daily commute”. According to Ellis, “If that’s what you’re looking for, the Passat TDI is without a doubt the best choice”. US automobile magazine “Motor Trend” named the Volkswagen Passat as its “Car of the Year” in November 2011. Ellis doesn’t seem surprised: “Just like I said – the best choice!”
5.6 km²
is the SIZE of the new Volkswagen facilities with body shell production,
paintshop, assembly, technical testing center and the Volkswagen Academy.
2,500
JOBS have been created at Volkswagen’s new location so far.
150,000
VEHICLES is the current production capacity at the Chattanooga plant.
AUTHOR Dirk Maxeiner
PHOTOGRAPHER Andreas Mader
ADDITIONAL INFORMATION www.volkswagengroupamerica.com
