The new SEAT design: minimalist and clear
In fiscal year 2011, Spanish brand SEAT presented a range of concept vehicles, thereby giving a foretaste of the design of future models. The SEAT Mii adds a small car to the model range.
BUSINESS DEVELOPMENT
In fiscal year 2011, the SEAT brand expanded its model range to include a small car: the SEAT Mii. The first units of the dynamic city car rolled off the production line in December 2011. In presenting the IBX and IBL concept cars, the brand demonstrated in the reporting period that it will be targeting a young customer group with a minimalist vehicle design in future. At the lAA in Frankfurt, SEAT unveiled the new generation of the Exeo model series.
SEAT Mii
At 350 thousand vehicles in fiscal 2011, deliveries to SEAT brand customers exceeded the prior-year figure by 3.1%. The brand recorded stronger demand than in 2010 above all in the markets of Germany, France, the UK and Mexico. In its significantly declining domestic market in Spain, SEAT’ s sales figures were down on the previous year; however, it maintained the market leadership that it had gained in 2010.
SEAT appeared at Auto China in Shanghai in the reporting period, thus marking its debut at a Chinese motor show. The brand presented the Ibiza and Leon models at Auto China. In 2012, it plans to launch the Leon in China.
In fiscal year 2011, the SEAT brand sold 362 thousand vehicles, 3.6% more than in the previous year.
At 353 thousand units, the number of vehicles produced by the SEAT brand in the reporting period exceeded the prior-year figure by 2.3%.
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SEAT BRAND |
|
|
| |||
|---|---|---|---|---|---|---|
|
|
2011 |
2010 |
% | |||
|
Deliveries (thousand units) |
350 |
340 |
+3.1 | |||
|
Vehicle sales |
362 |
349 |
+3.6 | |||
|
Production |
353 |
345 |
+2.3 | |||
|
Sales revenue (€ million) |
5,393 |
5,038 |
+7.1 | |||
|
Operating result |
–225 |
–311 |
+27.6 | |||
|
as % of sales revenue |
–4.2 |
–6.2 |
|
350 thousand
VEHICLES DELIVERED TO CUSTOMERS
SALES REVENUE AND EARNINGS
The SEAT brand generated sales revenue of €5.4 billion in fiscal 2011, a year-on-year increase of 7.1%. Thanks to an improvement in the sales performance and optimized material costs, the operating loss narrowed significantly; it amounted to €–225 million compared with €–311 million in the previous year. Upfront expenditures for new products and the sharp fall in demand in the domestic Spanish passenger car market had a negative impact on the economic situation. The operating return on sales amounted to –4.2% (–6.2%).
| Download |
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PRODUCTION |
|
| ||
|---|---|---|---|---|
|
Units |
2011 |
2010 | ||
|
Ibiza |
191,183 |
189,083 | ||
|
Leon |
80,736 |
79,462 | ||
|
Altea/Toledo |
42,329 |
43,351 | ||
|
Exeo |
19,559 |
23,108 | ||
|
Alhambra |
18,139 |
10,023 | ||
|
Mii |
990 |
– | ||
|
|
352,936 |
345,027 |
SEAT Exeo
FURTHER INFORMATION www.seat.com
