A member of the Volkswagen family for 20 years
In 2011, Czech brand ŠKODA recorded new peak deliveries, vehicle sales and earnings figures. The Citigo small car and the Rapid compact saloon in India expanded its model range.
BUSINESS DEVELOPMENT
The ŠKODA brand had several reasons to celebrate in 2011, the first being the twentieth anniversary of its becoming a member of the Volkswagen Group. Secondly, ŠKODA presented the Citigo and the Rapid, two vehicles that extend the brand’s model range. ŠKODA entered the small car segment with the Citigo. The vehicle offers a compelling combination of a fresh exterior design and smart interior solutions. Manufactured locally, the Rapid closes the gap between the Fabia and Octavia models in India.
ŠKODA Rapid
The ŠKODA brand delivered 879 thousand vehicles to customers in fiscal 2011, surpassing the prior-year figure by 15.3%. The brand recorded substantial growth rates in the markets of Russia (+62.5%), India (+49.9%) and China (+21.9%) in particular.
ŠKODA beat the previous year’s unit sales by 18.1%, with 690 thousand vehicles. All model ranges contributed to this success; demand for the Fabia, Octavia, Yeti and Superb models was particularly strong.
As the Chinese vehicle-producing joint ventures are not counted as ŠKODA brand companies, there is a marked difference between deliveries and unit sales.
The number of vehicles produced by the ŠKODA brand worldwide amounted to 902 thousand units in 2011, 15.5% more than in the previous year.
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ŠKODA BRAND |
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|---|---|---|---|---|---|---|
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2011 |
2010 |
% | |||
|
Deliveries (thousand units) |
879 |
763 |
+15.3 | |||
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Vehicle sales |
690 |
585 |
+18.1 | |||
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Production |
902 |
780 |
+15.5 | |||
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Sales revenue (€ million) |
10,266 |
8,692 |
+18.1 | |||
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Operating profit |
743 |
447 |
+66.1 | |||
|
as % of sales revenue |
7.2 |
5.1 |
|
18.1%
INCREASE IN UNIT SALES AND SALES REVENUE
SALES REVENUE AND EARNINGS
The ŠKODA brand again recorded peak sales revenue and earnings figures in fiscal year 2011. At €10.3 billion, sales revenue was 18.1% higher than in the previous year. Operating profit rose by €296 million or 66.1% to €743 million. In addition to the increased volume, mix effects and cost optimization measures also had a positive impact on earnings. The operating return on sales was 7.2%, compared with 5.1% in 2010.
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PRODUCTION |
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|---|---|---|---|---|
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Units |
2011 |
2010 | ||
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Octavia |
402,281 |
357,142 | ||
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Fabia |
262,497 |
234,593 | ||
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Superb |
119,732 |
105,709 | ||
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Yeti |
77,142 |
52,632 | ||
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Roomster |
36,427 |
30,418 | ||
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Rapid |
2,559 |
– | ||
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Citigo |
1,027 |
– | ||
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|
901,665 |
780,494 |
ŠKODA Superb estate 4x4
FURTHER INFORMATION www.skoda-auto.com
