On its way to becoming the leading premium brand with enthusiastic customers
In the past fiscal year, Audi enhanced and expanded its attractive product portfolio. The new premium Q3 SUV, the Q5 hybrid quattro and the successor to the popular, premium-segment A6 series were unveiled.
BUSINESS DEVELOPMENT
The Audi brand continued to expand its product offering in fiscal year 2011. A highlight was the introduction of the Audi Q3, which combines the dynamics of a compact car with the spaciousness and versatility of an SUV. The next generation of the popular, premium-segment series was also introduced in the shape of the new Audi A6. In addition, the mid-size Audi Q5 SUV has been available as a full hybrid since the end of the year. Super sports cars R8 GT Coupé, R8 GT Spyder, the A8 L W12 quattro luxury saloon – the new top-of-the-line version of the A8 series – and the sporty RS 3 Sportback added to the offering of new models in 2011. Studies such as the Audi urban concept and the A2 concept underpin the Audi brand’s aspiration of becoming one of the leaders in e-mobility in the premium segment by 2020.
Audi A6
Audi topped its prior-year record figure of 1.3 million vehicle deliveries by 19.3%. Audi recorded significant growth above all in the Asia-Pacific region (+35.3%), driven primarily by dynamic demand in China. In the USA, deliveries were 15.7% higher than in 2010, while they grew by 11.5% in the declining Western European market.
Unit sales by the Audi brand increased by 16.8% in the reporting period to 1.5 million (of which 1.3 million were Audi and Lamborghini models). The A1, A6, A8 and A7 Sportback series recorded the highest growth rates. The further growth in demand for the Q5 and Q7 SUV models also had a positive impact. Unit sales by Automobili Lamborghini S.p.A. amounted to 1,604 vehicles (+31.5%).
At 1.3 million units in fiscal 2011, the Audi brand’s production exceeded the prior-year figure by 17.4%. Lamborghini produced 1,711 vehicles, 39.4% more than in the previous year.
 Download |
|
AUDI BRAND |
|
|
| |||
|---|---|---|---|---|---|---|
|
|
2011 |
2010 |
% | |||
|
Deliveries (thousand units) |
1,304 |
1,094 |
+19.3 | |||
|
Vehicle sales |
1,543 |
1,321 |
+16.8 | |||
|
Production |
1,345 |
1,145 |
+17.4 | |||
|
Sales revenue (€ million) |
44,096 |
35,441 |
+24.4 | |||
|
Operating profit |
5,348 |
3,340 |
+60.1 | |||
|
as % of sales revenue |
12.1 |
9.4 |
|
€5.3 billion
OPERATING PROFIT IN 2011
SALES REVENUE AND EARNINGS
At €44.1 billion, the sales revenue generated by the Audi brand in 2011 was a further 24.4% higher than in the prior year. The significant increase in sales revenue was due mainly to higher vehicle sales and an improvement in the model and country mix. In addition, operating profit increased at a higher rate than sales revenue by 60.1% to €5.3 billion, mainly due to the continuous improvement in productivity and processes. The operating return on sales rose by 2.7 percentage points to 12.1%. The key figures for the Lamborghini brand are included in the figures for the Audi brand; they too developed positively.
| Download |
|
PRODUCTION |
|
| ||
|---|---|---|---|---|
|
Units |
2011 |
2010 | ||
|
Audi |
|
| ||
|
A4 |
321,045 |
306,291 | ||
|
A6 |
241,862 |
211,256 | ||
|
A3 |
189,068 |
198,974 | ||
|
Q5 |
183,678 |
154,604 | ||
|
A1 |
117,566 |
51,937 | ||
|
A5 |
111,758 |
111,270 | ||
|
Q7 |
53,703 |
48,937 | ||
|
A8 |
38,542 |
22,435 | ||
|
A7 |
37,301 |
8,496 | ||
|
TT |
25,508 |
26,217 | ||
|
Q3 |
19,613 |
– | ||
|
R8 |
3,551 |
3,485 | ||
|
|
1,343,195 |
1,143,902 | ||
|
|
|
| ||
|
Lamborghini |
|
| ||
|
Gallardo |
944 |
817 | ||
|
Aventador |
447 |
– | ||
|
Gallardo Spyder |
320 |
247 | ||
|
Murciélago |
– |
145 | ||
|
Murciélago Roadster |
– |
18 | ||
|
|
1,711 |
1,227 | ||
|
|
|
| ||
|
Audi brand |
1,344,906 |
1,145,129 |
Audi Q3
FURTHER INFORMATION www.audi.com
