SHANGHAI – PORSCHE CENTER SHANGHAI, 288 NANJING ROAD WEST
Some 8,000 kilometers west of Hawaii, Wang Yin is waiting in the Chinese metropolis of Shanghai to get behind the wheel of the new Porsche 911. She is one of an exclusive group of customers who were invited to drive the new model. Wang Yin has already ordered her own 911 Carrera S. Delivery of the seventh 911 generation begins in China in March 2012.
PORSCHE’S GROWTH IN CHINA IS FASTER
THAN IN ANY OTHER MARKET – Financial
manager Wang Yin in Shanghai: “Respect
for the environment and driving pleasure
shouldn’t be mutually exclusive. And that’s
one reason why I opted for Porsche.”
Financial manager Wang Yin is a little nervous. “Driving a Porsche is a very emotional experience for me.” She belongs to the young, successful generation of Chinese who tend to eschew a chauffeur-driven limousine in favor of getting behind the wheel themselves – ideally the wheel of an attractive sports car. Porsche’s growth in China is far higher than in any other market: the brand sold 24,340 vehicles there in 2011, an increase of 64 percent on the previous year. Its reputation precedes it in China as elsewhere: Porsche is legendary.
Wang Yin recounts how she fell head over heels in love with the brand while visiting Europe five years ago: “A white 911 was parked in front of the Colosseum in Rome, right at the heart of the ancient Eternal City. Its beauty blended perfectly with the overall surroundings.” That image remains etched in her memory, the petite 38-year-old recalls as she climbs into the leather sports seat, smiling as she touches the selector and gearshift lever located close to the steering wheel. “Classic yet modern – typical Porsche”, she declares, eyeing the five round instruments in the cockpit, one of them a high-resolution multifunction screen.
While driving in the street canyons of Shanghai, Wang keeps a close eye on the fuel gauge: “Fuel consumption averages less than ten liters per 100 kilometers.” Having checked out the technical details beforehand, she speaks knowledgeably about the advantages of the auto start/stop function and tries out the 911’s new “coasting” function, whereby the engine is shut off and the vehicle glides along, controlled by its direct shift gearbox. “Respect for the environment and driving pleasure shouldn’t be mutually exclusive. And that’s one reason why I opted for Porsche.”
THE 911 CARRERA S
AUTHORS Barbara Markert (Paris), Jo Clahsen (Kailua), Philipp Mattheis (Shanghai)
PHOTOGRAPHERS Thibaud Chevalier (Paris), Marc Urbano (Kailua), Mick Ryan (Shanghai)
1 Porsche 911 Carrera/Carrera S fuel consumption in l/100 km: combined from 9.5 to 8.2; CO2 emissions in g/km: combined from 224 to 194.
3 Porsche 911 Carrera fuel consumption in l/100 km: combined from 9.0 to 8.2; CO2 emissions in g/km: combined from 212 to 194.
2 Porsche 911 Carrera S 294 kW, fuel consumption in l/100 km: urban 12.2/extra-urban 6.7/combined 8.7; CO2 emissions in g/km: combined 205.