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Volkswagen Passenger Cars brand

The up! raises the bar in the small car segment

In fiscal year 2011, the up! compact small car was added to the model range of the Volkswagen Passenger Cars brand, helping to lift deliveries to customers above five million vehicles for the first time. The brand also increased sales revenue and operating profit significantly compared with the previous year.

Volkswagen Passenger Cars (logo)

BUSINESS DEVELOPMENT

In the reporting period, the Volkswagen Passenger Cars brand once again presented a range of innovative and enhanced vehicles. The focus of attention was the up!, which by offering maximum space within minimum dimensions makes for a compelling proposition in the small car segment. The new Beetle, on the other hand, made an impression as a modern interpretation of the automotive icon’s original design. Another highlight was the rollout of the new Golf Cabriolet, which now comes without antiroll bars. At the new factory in Chattanooga in the USA, 2011 saw the start of production of a version of the Passat designed specially for the American market.

up! (photo)

up!

The Volkswagen Passenger Cars brand delivered more than five million vehicles to customers for the first time in 2011, outstripping the prior-year figure by 13.1%. The brand recorded particularly high growth rates in the USA (+26.3%), Argentina (+29.5%) and South Africa (+36.6%). In Russia and India, sales figures in the reporting period were more than twice as high as in 2010.

Unit sales by the Volkswagen Passenger Cars brand were up 15.2% year-on-year to 4.5 million vehicles in the reporting period. Demand for the Golf, Polo, Tiguan, Touareg, Jetta, Passat estate, Touran and Sharan models was particularly strong. The up!, the new Golf Cabriolet and the new Beetle met with a positive reception from the market.

There is a difference between deliveries and unit sales as the vehicle-producing joint ventures in China are not counted as Volkswagen Passenger Cars brand companies.

The Volkswagen Passenger Cars brand increased its production by 14.8% to 5.3 million vehicles in fiscal year 2011, with the plants in Wolfsburg and Mexico, as well as the new production facilities, recording the highest growth rates.

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VOLKSWAGEN PASSENGER CARS BRAND

 

 

 

 

 

 

 

 

2011

 

2010

 

%

Deliveries (thousand units)

 

5,091

 

4,503

 

+13.1

Vehicle sales

 

4,450

 

3,863

 

+15.2

Production

 

5,272

 

4,592

 

+14.8

Sales revenue (€ million)

 

94,690

 

80,251

 

+18.0

Operating profit

 

3,796

 

2,173

 

+74.7

as % of sales revenue

 

4.0

 

2.7

 

 

5.1 million

VEHICLES DELIVERED TO CUSTOMERS

SALES REVENUE AND EARNINGS

The Volkswagen Passenger Cars brand generated sales revenue of €94.7 billion in fiscal 2011, an increase of 18.0% year-on-year due mainly to volume-related factors. Having risen by 74.7% to €3.8 billion, operating profit was significantly higher than in the previous year. In addition to the increase in volumes, this was due primarily to mix improvements and optimized material costs, which were partly offset by negative exchange rate effects and upfront expenditures for new products. The operating return on sales improved to 4.0% (2.7%). As 2011 was a successful fiscal year, we have again made significant progress towards achieving our Strategy 2018 objectives, i.e. to increase worldwide sales to 6.6 million vehicles per year in approximately seven years and to lift our global market share to 9%.

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PRODUCTION

 

 

 

 

Units

 

2011

 

2010

Passat/Santana

 

1,148,625

 

994,956

Golf

 

913,693

 

828,910

Jetta/Bora

 

900,440

 

796,830

Polo

 

809,549

 

635,556

Gol

 

512,543

 

474,905

Tiguan

 

356,187

 

276,212

Touran

 

160,936

 

134,897

Fox

 

160,751

 

194,393

Touareg

 

79,986

 

48,069

Sharan

 

49,969

 

23,085

Suran

 

48,473

 

40,981

Scirocco

 

42,481

 

45,230

Eos

 

22,511

 

22,775

New Beetle

 

21,496

 

40,173

Polo Classic/Sedan

 

12,850

 

16,692

up!

 

12,612

 

Phaeton

 

11,166

 

7,477

Parati

 

7,508

 

10,710

 

 

5,271,776

 

4,591,851

Beetle (photo)

Beetle

 FURTHER INFORMATION www.volkswagen.com

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