Back on track with emotional models
The luxury segment continued to recover in 2011. Bentley presented the new GT Cabriolet, the latest edition of the most emotional model in the Continental series. This helped Bentley considerably in its return to the black in fiscal year 2011.
BUSINESS DEVELOPMENT
Following the launch of the new Continental GT in 2010, fiscal year 2011 saw British luxury brand Bentley present the new generation of the Continental GT Cabriolet. With sharper contours, more interior space and additional assistance and information systems, it adds yet more sporty elegance and luxuriousness to the model range. Bentley also made an impression in the reporting period when it unveiled the special Continental Supersports “Ice Speed Record”. The brand’s most powerful convertible was launched when Bentley set a speed record and is limited to 100 models.
Bentley Mulsanne
As conditions in the luxury segment continued to improve in the reporting period, the Bentley brand increased deliveries to customers by 36.9% year-on-year to 7,003 vehicles. Demand for the Bentley brand’s vehicles was very encouraging above all in the markets of China (+97.6%), the USA (+32.0%) and Europe (+26.6%).
Unit sales by the Bentley brand rose by 54.1% to 7,402 vehicles in the reporting period. The Continental GT and Mulsanne models recorded the highest growth rates.
The Bentley brand produced a total of 7,593 vehicles in fiscal 2011, a year-on-year increase of 56.4%.
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BENTLEY BRAND |
|
|
| |||
|---|---|---|---|---|---|---|
|
|
2011 |
2010 |
% | |||
|
Deliveries |
7,003 |
5,117 |
+36.9 | |||
|
Vehicle sales |
7,402 |
4,804 |
+54.1 | |||
|
Production |
7,593 |
4,854 |
+56.4 | |||
|
Sales revenue (€ million) |
1,119 |
721 |
+55.3 | |||
|
Operating result |
8 |
–245 |
x | |||
|
as % of sales revenue |
0.7 |
–34.0 |
|
55.3%
INCREASE IN SALES REVENUE IN 2011
SALES REVENUE AND EARNINGS
The Bentley brand generated sales revenue of €1.1 billion in the period from January to December 2011, 55.3% more than in the previous year. Bentley returned to the black in the reporting period, generating an operating profit of €8 million (€–245 million). While upfront expenditures for new products depressed earnings, the higher volume and mix improvements had a positive impact. The operating return on sales improved to 0.7% (–34.0%).
| Download |
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PRODUCTION |
|
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|---|---|---|---|---|
|
Units |
2011 |
2010 | ||
|
Continental GT Coupé |
3,416 |
1,735 | ||
|
Continental Flying Spur |
2,354 |
1,914 | ||
|
Mulsanne |
1,146 |
354 | ||
|
Continental GT Cabriolet |
677 |
843 | ||
|
Brooklands |
– |
6 | ||
|
Azure |
– |
2 | ||
|
|
7,593 |
4,854 |
Bentley Continental GT Cabriolet
FURTHER INFORMATION www.bentleymotors.com
